Franchise Site Selection
A key part of owning your own restaurant is finding the best location to serve hungry customers. It is not as simple as one might think! There are many factors that go into finding the best site since it is such a critical aspect of franchise operation. Thankfully Westside Pizza supports their franchisees by helping facilitate site selection. We utilize a network of real estate brokers and Westside Pizza officers to assist with demographic data analysis and site selection criteria.
It is always important to start with your restaurant franchise goals for the area you are interested in. At Westside Pizza, you will work through all of the various factors with our corporate development team.
Some of the factors that go into choosing the best franchise location include:
- Are you looking for a single location in a small town or a 3-5 area development in a larger metropolitan area?
- What is your budget?
- What is your restaurant experience?
- What will be your level of participation in the day to day operations?
- What site options are available?
Which Westside Pizza store type will fit the town’s needs or do you have a preference to a Westside Pizza Go vs a Westside Pizza Dine In? A Westside Pizza Go which focuses on take out and delivery will only require 1,200 - 1,600 square feet while a Westside Pizza Dine In will need to operate in a unit more geared towards dine in with 1,800 - 3,000 square feet.
After we have these details, we can work with our master brokers (LocateAI) and their local partners to identify potential units. LocateAI analyzes consumer behavior patterns with the largest mobile database in the industry. They utilize thousands of demographic variables, psychographics, business locations, drive times, and walk times for any location in the US which helps us analyze the viability of potential locations. Once we receive several location options that line up with your goals, we will visit the city with you and the development team to evaluate each location in person and either approve or reject the listing.
Interested in learning more? Contact our franchise team at email@example.com